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    Default Designer Brands In Not-So-Designer Shops

    I just saw an ad for Target and it showed the new Roberto Cavalli collection which will be available at Target. I know other designers have chosen to make collections for Target in the past.

    My question is, do you think that designer brands that sell in not-so-designer shops cheapen the brand in your mind at all?

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    Default Designer Brands In Not-So-Designer Shops

    Yes I do, I know it's probably silly and I do shop at Target but when designer brands become available at a shop like that I stop seeing that brand as something exclusive and rare.

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    Doesn't bother me. I guess it's better that they make these things affordable for the average person so I don't have to hear any more about one's chanel handbag or tiffany's jewellery that cost X amount of dollars, and now they can't afford food lol.

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    shelle65  (29-10-2012)

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    Default Designer Brands In Not-So-Designer Shops

    It depends if they lower their design quality when they do it. Obviously they are going to have to use cheaper materials and they will be mass produced items with no hand-seen details, but they can still stay true to their brand.

    A lot of designers have their own diffusion lines anyway so doing a collaboration with a chain like Target isn't all that different.

    If they do it for a cheap buck and turn out stuff that is cheap and nasty then I'd think less of the brand - but because they were insulting their consumer with tat and assuming they'd buy anything as long as it has their label on it, not because they had done a collaboration.

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    Some of the collaborations are just awful. I was in H&M in NEw York when they released the Karl Lagerfeld collaboration and it was awful - really cheap and nasty. Other collaborations though have been amazing. The first Stella McCartney for Target one all those years ago was great. I bought a suit which was well made and stood the test of time. I also have a pair of jeans from the 2nd collection I wear constantly.

    So I guess it depends. Roberto Cavalli is pretty out there so I'm not sure it will be that great, but I wouldn't pay full retail for that brand anyway (even if I could afford it, which I can't )

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    Interesting the sizes only go from 8 - 16....that sizes me out of the market! I am an 18!

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    I don't think it cheapens the brand, but rather gives that brand more exposure to alot more people, which I feel puts a positive spin on the label. I am surprised the high end fashion market is able to stay afloat at all these days! I am all for 'designer' clothes in Target I will be checking it out this week.

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    I have no idea how any of those designer brands make money, I work at the Paris end of Collins Street and I never ever see anyone in the designer shops. I'm not surprised they have to sell in Target!

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    I think it's good that all people can have access to things that only those with money get to buy.

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    Does it decrease the cultural status having pictures of the Mona Lisa on tote bags or tea towels?

    I think it just exposes more people... it's one thing to have a Mona Lisa tea-towel, it's another thing altogether to go and see it at the Louvre.


 

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