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First time pregnant mums? Help this parent identity study for a Love2Shop voucher!

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  • First time pregnant mums? Help this parent identity study for a Love2Shop voucher!

    Hello! We are researchers from the University of Exeter, UK’s psychology department and are looking for first time mums to take part in a global parent survey.


    Eligibility criteria for participants in the study are:

    - At least 18 years old
    - 12-24 weeks pregnant
    - In the first pregnancy expected to go to full term
    - Speak English as a first language (incl. as part of being bilingual/multilingual)
    - A regular user of an online parenting forum, with a valid username

    **Please do not take part if you do not meet these criteria as no payment can be made.**

    In this two-part study, we wish to find out what helps those who are pregnant with their first child to start thinking of themselves as parents. This will also help us to better understand mental health during pregnancy and after birth. The study is conducted by a team of experts in clinical and social psychology at the University of Exeter, in partnership with Nottingham Trent University and the University of Queensland (study lead: Dr Miriam Koschate-Reis).

    The questions will be mostly multiple-choice and take about 35 mins to complete. You will also be asked for access to your recent online forum posts. Suitable candidates will be sent a £30 (about U.S. $41/ Australian $56/ NZ $58/ CAN $52/ €35) shopping voucher for taking part. For more information see

    It is a two-part study. This is the first part - experiences during pregnancy. Participants will be invited to a second part around 3 months after their due date.

    We really appreciate your support! Please could you share where you think appropriate. If you have any questions, please get back in touch and we’d be happy to help

    Thanks! And thanks to the Bub Hub team also,

    Parent Identity Research Team,
    University of Exeter