The Bub Hub Survey 2009

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How often do you use the Bub Hub?

Multiple times a day
Once a day
A few times a week
Once a week
Once every two weeks
At least once a month
Less than once a month

When did you start using the Bub Hub?

(approximate date is fine)

Format: YYYY-MM-DD

How did you hear about the Bub Hub?

Friend
Link from other website
Search engine
My Child
Bounty Book
Friends / Family
Parenting Show
Web Search
Facebook
Twitter
Hospital
Other

Please rate the following features of the Bub Hub -

	Love it	Its ok	Don't mind	Dislike it	Hate it	Never used it
Directory
Forum
Articles
Reviews
Photo centre
Games
Showcase, sales and discounts pages
Competitions (WIN!)
Email newsletters
Info Hubs
Mobile version of the site

How interested are you in reading about the following in the Bub Hub's monthly emails -

	Very interested	Somewhat interested	Don't mind	Not interested	Do not want to know at all
Parenting & pregnancy articles
Parenting events
New products
Bargains
Discounts
Freebies

How frequently do you use the internet?

Multiple times a day
Once a day
A few times a week
Once a week
Once every two weeks
At least once a month
Less than once a month

What search engines do you use?

Google
Yahoo
Bing / MSN
AOL
Ask
Other

What non-parenting websites do you frequent regularly (eg Lasoo, Taste)

What is your gender?

Female Male

10.

What is your age?

Younger than 18
18 - 22
23 - 26
27 - 35
36 - 45
Older than 45

11.

What is your state of residence?

ACT
NSW
NT
QLD
SA
TAS
VIC
WA

12.

What is your marital status?

Married
Engaged
Single
Divorced
Widowed

13.

What is your work status?

Unemployed - no benefits
Unemployed - receiving benefits
Employed casual or part-time
Employed full-time
Self Employed
Studying full time

14.

What is the highest level of education you have completed?

High school certificate
Certificate 1 - 4
Diploma or Advanced Diploma
Bachelor
Masters
Doctorate

15.

What is your combined household income?

Less than $40,000
$40,001 - $50,000
$50,001 - $65,000
$65,001 - $80,000
$80,001 - $95,000
$95,001 - $120,000
$120,001 - $150,000
$150,001 or more

16.

If you work, how do you feel about your 'work / life' balance?

I balance my work and life
I work too much
I don't work enough

17.

What is your home ownership status?

Renting
Buying or have a mortgage
Owning
Living in your parents' or other relative's home

18.

If you are pregnant what trimester are you?

1st trimester
2nd trimester
3rd trimester

19.

How many children are there in your household?

0 1 2 3 4 or more

20.

What are the ages of all your children?

Tick all applicable

1 or younger
2
3 or 4
5 or 6
7or 8
9 or 10
11 or 12
13 or older

21.

Are you planning on having more children?

Yes No

22.

Who is the main grocery buyer in your household?

You
Your partner
A relative
A parent
You don't buy groceries

23.

What ways would you aquire the following baby products -

	online	research online then buy in store	research and buy in store	buy second-hand	receive as a gift
cots
prams
toys
maternity clothes
children's clothes
health products & vitamins
beauty services (facials, manicures etc)
cosmetics

24.

How important is environmental and organic impact to your purchase of the following products?

	The most important factor	Important	Balanced with other factors	Minor importance	Irrelevant
Food
Clothing
Transport
Cleaning products
Toiletries
Electronic equipment
Beauty products

25.

Has your purchase of generic / home-brand products increased since the global financial crisis?

Yes No

26.

What types of products will you not compromise on for savings?

Food
Clothing
Transport
Cleaning products
Toiletries
Electronic equipment
Beauty products

27.

How do you feel about the following companies' products?

	They're excellent	They're great	They're ok	They're bad	They're absolutely terrible	Don't know or use their products
Nivea
Johnson & Johnson
Proctor & Gamble
Unilever
LG
Fernwood

28.

What is the likelyhood of you aquiring the following products in the next 6 months?

	Certain	Likely	Maybe	Unlikely	No chance at all
car
home
holiday
computer
home entertainment
credit card
nursery furniture
pram

29.

How many credit cards do you have?

0 1 2 3 4 or more

30.

How can we improve The Bub Hub?

31.

Anything else you'd like to say?

32.

What is your email address?

We need this to contact you if you win one of the 20 prizes courtesy of Betty Crocker

The Bub Hub appreciates your answers and will keep them private