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Help Kellogg’s give kids a better start

Kelloggs better breakfast australiaWe all know that eating a healthy breakfast is important. But did you know that each day 1 out of every 7 children heads off to school without having breakfast?1

Don’t you just wish that you could give all the kids a big bowl of cereal to provide them with essential nutrients and a nutritious start to their day?

Now, thanks to Kellogg’s and the Breakfasts for Better Days® initiative, you can help!

Kellogg’s has committed to donating 6 million serves of cereal to Foodbank, as part of this initiative in Australia.

How can you help?

For every specially marked box of cereal you buy, Kellogg’s will donate a serve. Here’s how it works:

  1. You buy a specially marked pack of Kellogg’s cereal.
  2. Kellogg’s donates a serve of cereal, Sultana Bran, Rice Bubbles or Corn Flakes, to Foodbank.
  3. Foodbank distributes the cereal to welfare agencies across Australia.
  4. Kids and families in need start their day with tasty breakfast cereal.

Breakfasts for Better Days is an initiative that makes hunger relief a signature cause of Kellogg’s.

By the end of 2016, Kellogg’s will provide 1 billion cereal and snacks servings to children and families in need around the world.

And by feeding your family you’ll be helping to feed those in need as well.


This blog post is sponsored by Kellogg’s. You can learn more about the Kellogg’s Breakfasts for Better Days initiative and how you can help by visiting the Kellogg’s Breakfasts for Better Days website.

1 Australian Bureau of Statistics, Census At School Australia (2013)

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