I'm considering starting up a WFM business of retail goods which would be both online and local pick up. I would start out advertising on BSS sites then look at developing a FB page if it took off. I'm aware if I register a name I'm legally a business and therefore have to do ATO stuff. I'm not wanting to do that yet until I know I can make a go of it. So I have a few questions:
Can I set up a FB page with a personal ABN number, not a registered name but name the FB a name? So I might have Delirium Flowers, but with a personal ABN?
I've been told by lots of people it's considered a hobby by the ATO until profit a hit 5k, thus how Avon/Scentsy type businesses are so attractive. But reading govt sites it says you are a business if you even *intend* to make a profit, therefore you need to register business name etc. Is it enforceable? Can someone shed some light?