The makeup thing is interesting to me. You wear too much? You're an insecure slave who looks like a prostitute. You don't wear any? You're not professional, not polished, don't care for yourself.
Personally, I've read The Beauty Myth and I agree with it (I think it should be mandatory reading for ALL humans) but I do wear make up and when my children have asked why, I'll answer honestly - "I just want to today" and if there's a why? I'll say just like I want to wear my yellow shirt today, I want to put this on my face.
I'm not naive to the patriarchy and the society we live in and I'm a feminist. I've got to the point in my life where all I can do is make my own choices about my body and give my children information and choices and they'll make their own decisions.