My family are HUGE on birthday celebrations. We celebrate for a whole week! My Dad has always made a big deal of getting really thoughtful presents for my mum and making the day super special. So, when I realised DH wasn't quite the same, I got really upset. DH really likes the way we get excited about our birthdays in my family and he's started getting excited about his now that people actually make a big deal of it....but he still has to be prompted and pushed a bit to remember to get presents for me in advance etc. He is still in training!