I was going to suggest thrush but you already got your answer! If you want a more natural alternative to try use coconut oil. Take it orally for you and onto the nipple (bub will get some from feeding). And probiotics for you and bub if you can.
I *think* the feed early today was slightly less painful so hoping the cream plus airing out overnight has helped already.
Quick update - feeding is not hurting today so looks like the thrush treatment is working! Thank you to everyone that replied, I would not have thought thrush if you hadn't all suggested it. I will continue treatment for a week to make sure it doesn't come back.
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