When I lived in Ireland I would use Boots own brand, No7, in Mocha.
It was divine!Rich golden brown that would make your eyes pop!
Then all of a sudden they just changed it!
It is now (last time I checked) a weak, watery brown with purple undertones. It's been almost ten years and I'm still totally devo!
I find most brown eyeliner are like this now.
I have yet to find one I love.