I'm going to say again that my thoughts on the ad have nothing to do with how somebody feeds their baby and I guarantee I would feel this way regardless of the company.
It's a clever ad, that's as far as my thoughts go. I actually thought it was a bit cheezy and like deku said, just reinforces mommy war stereotypes.
There's an ad that's going to air on Super Bowl Sunday about dad's and apparently it's a tear jerker. I feel the same way about it, a company pulling at heart strings to get people talking about their ad and remembering their brand and product. That's it, a company using emotion to make you remember them.
Some may not have noticed the formula company at the end but enough would have. Combined with people who read or heard about it through news media (who would have made a point to state the company's name), that's tons of new people remembering your name and that you're a company that 'gets it.'