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  1. #51
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    Quote Originally Posted by delirium View Post
    If this ad was made by Medula or a private LC company everyone would be oohing and ahhing over how wonderful it was.

    Yes they are a formula company. Yes they make money. I've found this thread, and the reactions to the ad online quite interesting but totally expected. There will never be unity until we see each other as equal and that is def not the case. It's a shame a really important message that we could have decided to discuss and run with, has been ignored bc of people's personal perceptions on feeding methods.

    I also find the reactions really mirror what the ad is fighting against, so it's all a bit ironic to me.
    I honestly feel reading comments every where about this, that no one can just be happy with it. There is always got to be something, anything that bugs someone.
    It really just sucks the fun out of it

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  3. #52
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    Quote Originally Posted by delirium View Post
    If this ad was made by Medula or a private LC company everyone would be oohing and ahhing over how wonderful it was.

    Yes they are a formula company. Yes they make money. I've found this thread, and the reactions to the ad online quite interesting but totally expected. There will never be unity until we see each other as equal and that is def not the case. It's a shame a really important message that we could have decided to discuss and run with, has been ignored bc of people's personal perceptions on feeding methods.

    I also find the reactions really mirror what the ad is fighting against, so it's all a bit ironic to me.
    You're taking it too personally. I don't think it would be any different if a breastfeeding related company made the ad. People watch things already biased by their own personal experiences - I think the little dig in your post at the breastfeeding companies demonstrates that.

    Bottom line yes it was a sort of cute ad but there is no chance in hell parents worldwide will ever all agree and stop judging. The formula company know this, they aren't dumb. Of course their aim was to increase their brand recognition and sales. That doesn't make formula bad, it just makes the companies smart.

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  5. #53
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    Yes, it is marketing for formula, but if you take that out the message is still true.
    Who cares if YOU don't use a cover while breastfeeding; who cares if YOU think formula shouldn't be marketed; who cares if YOU are against water births etc etc... This ad wasn't made to show your ideals, but to open your eyes to other people's and, hopefully, make you reconsider before judging another parent for their choices, just as you wouldn't want your choices judged.

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    Quote Originally Posted by VicPark View Post
    You're taking it too personally. I don't think it would be any different if a breastfeeding related company made the ad. People watch things already biased by their own personal experiences - I think the little dig in your post at the breastfeeding companies demonstrates that.

    Bottom line yes it was a sort of cute ad but there is no chance in hell parents worldwide will ever all agree and stop judging. The formula company know this, they aren't dumb. Of course their aim was to increase their brand recognition and sales. That doesn't make formula bad, it just makes the companies smart.
    I think it would 100% be different if it was a bfing company. It wasn't a dig. I have zero objection to the sale of breast pumps, the trade of LC's or Lansinoh. I have several of those packed away in my hospital bag My objection is the lack of recognition that some people have that bfing has become big business too. And not just by WAHM's but by huge companies.

    I used to take it personally bc the negativity of formula was (and still is) frankly OTT. I've totally made peace with my decision now though. I come at this not from an injured POV but from one of being a strong happy mum that feels she needs to fight against the tide of negativity.

    I'm not naive enough to think a formula ad is going to end the Mummy Wars. I guess I'm just disappointed that the ad has brought out the very thing it's marketing against.

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  9. #55
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    I personally thought it was a great ad. Quite funny. Not sexist about b0obs or problems covering up bf babies (obviously going to be dolls?)

    At the end of the day it's an ad! Everybody is different, we ff DS as i couldn't bf and it is so ridiculous how people make u feel because we 'chose' to ff.

    Everybody is so judgemental and if u say you aren't I think u need to have a good think.

    The ad was good, so what a formula company made it, bf association made it it would be a whole different story.

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    While I don't like the add, I don't think think formula is evil.

    It is wonderful stuff.
    After all, It is a life saving product. Just think of all the babies that'll would have died/not thrived without it. Than add all the mums who lives have been better by it. It is a great product.

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    Quote Originally Posted by dee1 View Post
    Brilliant marketing technique... Millions of mothers all over the world are praising it, sharing it & getting this formula companies name out there.
    I watched it and I couldn't tell u what the formula company was called.

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  15. #58
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    LifeInShadesOfGrey is offline Just a little bit silly :)
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    Quote Originally Posted by PipersMummy View Post
    I watched it and I couldn't tell u what the formula company was called.
    Same

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    Quote Originally Posted by delirium View Post
    I'm not naive enough to think a formula ad is going to end the Mummy Wars. I guess I'm just disappointed that the ad has brought out the very thing it's marketing against.
    I'm personally not a very big fan of advertising. I'm dead set against it actually.

    They are not made to inform people, they are big machines with loads of $$$ made to make you believe what they want you to believe.

    I guess what I'm saying is that I have a very strong negative opinion of any ad even before watching it.

    But I don't think this one brought up mummy war in this thread?
    Must have missed it?

    And again it wasn't marketed against mummy wars, it was marketed to go viral and have people talk about it. Whether in bad or good opinions.
    They were very successful!

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    This has been all over facebook and I'm glad to see I'm not the only one who responded with unease and cynicism, for reasons that have been pretty well covered already.
    I think that portraying the various parenting "factions" in such a way only results in reinforcing stereotypes and further polarising those groups (such as the obvious BFers vs FFers). Even if they do all come together at the end, it's still promoting the idea that "This is what breastfeeders/dads/cloth users/etc do and think" and that negative portrayal is likely to stick in people's subconscious.

    It is an excellent advertisement, from a marketing perspective.

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