Bottom line yes it was a sort of cute ad but there is no chance in hell parents worldwide will ever all agree and stop judging. The formula company know this, they aren't dumb. Of course their aim was to increase their brand recognition and sales. That doesn't make formula bad, it just makes the companies smart.
Yes, it is marketing for formula, but if you take that out the message is still true.
Who cares if YOU don't use a cover while breastfeeding; who cares if YOU think formula shouldn't be marketed; who cares if YOU are against water births etc etc... This ad wasn't made to show your ideals, but to open your eyes to other people's and, hopefully, make you reconsider before judging another parent for their choices, just as you wouldn't want your choices judged.
I used to take it personally bc the negativity of formula was (and still is) frankly OTT. I've totally made peace with my decision now though. I come at this not from an injured POV but from one of being a strong happy mum that feels she needs to fight against the tide of negativity.
I'm not naive enough to think a formula ad is going to end the Mummy Wars. I guess I'm just disappointed that the ad has brought out the very thing it's marketing against.
I personally thought it was a great ad. Quite funny. Not sexist about b0obs or problems covering up bf babies (obviously going to be dolls?)
At the end of the day it's an ad! Everybody is different, we ff DS as i couldn't bf and it is so ridiculous how people make u feel because we 'chose' to ff.
Everybody is so judgemental and if u say you aren't I think u need to have a good think.
The ad was good, so what a formula company made it, bf association made it it would be a whole different story.
While I don't like the add, I don't think think formula is evil.
It is wonderful stuff.
After all, It is a life saving product. Just think of all the babies that'll would have died/not thrived without it. Than add all the mums who lives have been better by it. It is a great product.
White Mage (25-01-2015)
They are not made to inform people, they are big machines with loads of $$$ made to make you believe what they want you to believe.
I guess what I'm saying is that I have a very strong negative opinion of any ad even before watching it.
But I don't think this one brought up mummy war in this thread?
Must have missed it?
And again it wasn't marketed against mummy wars, it was marketed to go viral and have people talk about it. Whether in bad or good opinions.
They were very successful!
This has been all over facebook and I'm glad to see I'm not the only one who responded with unease and cynicism, for reasons that have been pretty well covered already.
I think that portraying the various parenting "factions" in such a way only results in reinforcing stereotypes and further polarising those groups (such as the obvious BFers vs FFers). Even if they do all come together at the end, it's still promoting the idea that "This is what breastfeeders/dads/cloth users/etc do and think" and that negative portrayal is likely to stick in people's subconscious.
It is an excellent advertisement, from a marketing perspective.
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