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  1. #121
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    Quote Originally Posted by HollyGolightly81 View Post
    To me the issue isn't that advertising formula will sway a woman to choose to formula feed over breastfeeding. It's that advertising formula, or any product, and especially this ad, will sway women to buy this specific formula because they had a great and memorable ad, not because they were the best choice in regards to what a formula has to offer. There are many people that do not research these things and are swayed by advertising. That's what irks me. Not that somebody would choose to formula feed.
    But if this is about a *particular* brand getting hold of me.... how is this different to Unimom advertising in the baby mags? Maybe they might sway women to not do their research either? Bottom line is that Aust standards for formula are very tight and each brand needs to meet strict criteria. Some tend to be slightly higher in iron and some babies get constipated. Some have the gold formula which can give them sore tummies. But they ALL offer a basic standard of nutrition. So does it really matter what brand mum chooses?

    Obviously similac is US. But the ad wouldn't have swayed me to use that brand based solely on that factor.

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  3. #122
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    Quote Originally Posted by delirium View Post
    Yes, but a tin of formula is way different to a magnum ice cream . Most women that bf are doing so for a reason. Bc they believe it's best. It's way cheaper. It's easier (no washing sterilising etc). A Karicare ad is not going to change that. Especially since formula means goes against all those ideals and benefits.

    And even if it does.... it's her choice. It's not like formula is poison. It's a close second and babies still thrive. If there were any other topic where education and choices on women's bodies were deliberately hid from them women would be up in arms. Where is the line? Should abortion clinics not be able to be listed in the book bc it 'advertises' termination? Should women not be given education on contraception bc some people in society are catholic? Again where is the line?
    I think you underestimate the power of marketing. Which is exactly what companies want. Nobody likes to think they are being manipulated. But we all are manipulated by ads, whether we think we are or not.

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  5. #123
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    Quote Originally Posted by BigRedV View Post
    I think you underestimate the power of marketing. Which is exactly what companies want. Nobody likes to think they are being manipulated. But we all are manipulated by ads, whether we think we are or not.
    Sure I get your point But currently we have a ban in stage 1 formula in Australia... and stage 2 I think too?? I've only ever seen toddler formula being advertised. Yet we have horrible bfing rates..... logically this says that advertising is only playing a small factor, if at all. If women were so impressionable surely our ban would mean we would have much better rates than those countries that allow it? My understanding is we are pretty on par with countries that do advertise.

    That fact tells me what I have always maintained - that the reasons we have pretty appalling bfing rates, especially past 6 months is so much more complex than formula advertising.

  6. #124
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    Quote Originally Posted by BigRedV View Post
    I think you underestimate the power of marketing. Which is exactly what companies want. Nobody likes to think they are being manipulated. But we all are manipulated by ads, whether we think we are or not.
    This is true as evidenced by the fact that the Gruen transfer exists amongst many many other techniques that marketers use to sway people.

    I still think it was a lovely ad and that I liked the sentiment. It also had no effect on me as a consumer, now if you'll excuse me, I'm off to try and import some Similac formula for DS! 😝

  7. #125
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    Quote Originally Posted by Apple iPhart6 View Post
    One of the ladies in my DIG switched to formula (she had a terrible time BFing with mastitis repeatedly, not to mention a bub who was lactose intolerant) and shortly after that, she moved to the UK for her DH's work. It was such a relief to her to stop feeling judged for formula feeding and seeing formula advertised on television was a breath of fresh air for her! It's interesting to see someone with the opposite experience because of their choice to breastfeed!
    You'd have the same experience in France. Yes in those country people look at you weird for breast feeding your baby. It is seen as backwards and a little unhealthy relationship.

    Those big formula making companies made that happened. Way to go :-(

    Doctors should be the one educating parents about breast feeding and formula feeding.

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  9. #126
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    Quote Originally Posted by ExcuseMyFrench View Post
    You'd have the same experience in France. Yes in those country people look at you weird for breast feeding your baby. It is seen as backwards and a little unhealthy relationship.

    Those big formula making companies made that happened. Way to go :-(

    Doctors should be the one educating parents about breast feeding and formula feeding.
    interesting since I think one reason for women stopping bf is because they have to return to work, yet France has amazing maternity leave entitlements and government support as far as I can remember.

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    Quote Originally Posted by BigRedV View Post
    I think you underestimate the power of marketing. Which is exactly what companies want. Nobody likes to think they are being manipulated. But we all are manipulated by ads, whether we think we are or not.
    In the end everything is advertised. Its up to the consumer to make the choice of which product to go for. I would imagine that adds for formula would only encourage FFs to try their product rather then completely swaying BFs to FF.

    We advertise normalizing breatfeeding with the 'would you eat here' campaign. Why is it so wrong to normalize FF for mothers who chose to FF? I guess i just dont get what the big deal is.

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  12. #128
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    Quote Originally Posted by delirium View Post
    Sure I get your point But currently we have a ban in stage 1 formula in Australia... and stage 2 I think too?? I've only ever seen toddler formula being advertised. Yet we have horrible bfing rates..... logically this says that advertising is only playing a small factor, if at all. If women were so impressionable surely our ban would mean we would have much better rates than those countries that allow it? My understanding is we are pretty on par with countries that do advertise.

    That fact tells me what I have always maintained - that the reasons we have pretty appalling bfing rates, especially past 6 months is so much more complex than formula advertising.
    I think allowing infant formula to be advertised will just lead to poorer bf rates and formula companies will be laughing all the way to the bank

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  14. #129
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    Quote Originally Posted by delirium View Post
    Yet we have horrible bfing rates..... logically this says that advertising is only playing a small factor, if at all. If women were so impressionable surely our ban would mean we would have much better rates than those countries that allow it?
    Horrible? Well coming from France the rates look rather great here. And yes I think this is due to rather liberal policies regarding formula advertising in France.
    I only have one friend who BF in France (amongst 12+ mums), the rest didn't even wanted to give BF a go cause it made them uncomfortable. I think it's more that they have never seen a women in their immediate entourage BF and think it's something that weird hippie people do.

    In Australia it's the other way around, I don't even know one mum who didn't try BF...

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    Quote Originally Posted by delirium View Post
    But if this is about a *particular* brand getting hold of me.... how is this different to Unimom advertising in the baby mags? Maybe they might sway women to not do their research either? Bottom line is that Aust standards for formula are very tight and each brand needs to meet strict criteria. Some tend to be slightly higher in iron and some babies get constipated. Some have the gold formula which can give them sore tummies. But they ALL offer a basic standard of nutrition. So does it really matter what brand mum chooses?

    Obviously similac is US. But the ad wouldn't have swayed me to use that brand based solely on that factor.
    You kind of proved my point. Formulas do differ and can affect babies differently so the brand you choose is a choice that should be made thoughtfully, not because a company had more money to get their name out there.

    Formula also isn't 'hidden' from moms. It's very much a well-known option, if it wasn't then I would have more breastfeeding friends, clients and employers.


 

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