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  1. #91
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    Default YOU (yes YOU!) need to watch this!

    Quote Originally Posted by brooketobub View Post
    Whats wrong with formula advertising? Why is BF liberating and FF is not? I would think having a happy fed baby is the main thing.
    Apparently in the olden days (1970's ?) formula companies went crazy advertising a lot of misinformation about their product and breastmilk substitutes (right up there with what the anti vax lobby do nowdays). It led to a massive decline in breastfeeding rates.

    There is a WHO code that is designed to protect the public from a return to the biased and misinformed marketing of breastmilk substitute companies - https://www.breastfeeding.asn.au/who-code

    - the history is probably connected to why people are sus of this latest ad...
    - Aussie response to this code is a little more watered down but that's not necessarily a bad thing. I'm not sure why lawmakers couldn't find a more even compromise.
    Last edited by VicPark; 26-01-2015 at 12:50.

  2. #92
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    Quote Originally Posted by VicPark View Post
    Apparently in the olden days (1970's ?) formula companies went crazy advertising a lot of misinformation about their product and breastmilk substitutes (right up there with what the anti vax lobby do nowdays). It led to a massive decline in breastfeeding rates.

    There is a WHO code that is designed to protect the public from a return to the biased and misinformed marketing of breastmilk substitute companies - https://www.breastfeeding.asn.au/who-code

    - the history is probably connected to why people are sus of this latest ad...
    - Aussie response to this code is a little more watered down but that's not necessarily a bad thing. I'm not sure why lawmakers couldn't find a more even compromise.
    We don't want to see a return to this by any means, however, with more regulation a more balanced view about feeding options needs to be promoted. Give parents ALL of the options so they can make an informed decision. If either side is publicised too much it can be very dangerous - I don't see why it has to be one or the other.

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  4. #93
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    Quote Originally Posted by brooketobub View Post
    Whats wrong with formula advertising? Why is BF liberating and FF is not? I would think having a happy fed baby is the main thing.
    i don't think infant formula should be promoted. Lots of professionals agree.

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    Quote Originally Posted by BigRedV View Post
    i don't think infant formula should be promoted. Lots of professionals agree.
    I think thats a really bold statement.. why not? Isn't better for mothers to be informed about FF than not?
    Some people can't breastfeed, some people don't want to breastfeed for various reasons im one that doesn't want to breastfeed for my own personal reasons.. wouldn't you think it would be much better to be informed when making that decision?

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    Quote Originally Posted by BigRedV View Post
    i don't think infant formula should be promoted. Lots of professionals agree.
    But why?

    What if i cant breastfeed? Am i supposed to just let my child starve?

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    Quote Originally Posted by BigRedV View Post
    i don't think infant formula should be promoted. Lots of professionals agree.
    May ask what professionals?

    I'm one of these 'dreaded' ff mothers and I think it's best to know important things than going in blind.

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    My littlest dude was fed through a tube for the first two months of his life and he and his brother and sister have been fed formula and breastmilk and they have all thrived.
    IMG_0209.jpg
    The ad just didn't float my boat, has nothing to do with the product it was flogging. Like I said before - lovely sentiment but just the idea of a bunch of ad execs sitting around a table, trying to manipulate women into buying a product and coming up with a sisterhood of motherhood just leaves a bit of a sour taste in my mouth same as the Dove love your body campaigns and all the rest. I think if it was a campaign from a mental health organisation or something not for profit then I would be a bit less cynical.

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    Quote Originally Posted by brooketobub View Post
    But why?

    What if i cant breastfeed? Am i supposed to just let my child starve?
    I agree they shouldn't advertise. Why ( and I actually studied advertising at university and this was a whole semester subject) advertisers prey on the fears and insecurities of people. You get desperate, sleep deprived mothers who are told xyz formula is better when it might not be ( they just have the bigger marketing budget).
    Most of us are not trained nutritionists, we don't even know how much nutrients we should be getting let alone our children. I've seen some very disgusting food choices given. If there's issues it should be discussed with professional about what needs to be given.

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    Quote Originally Posted by A-Squared View Post
    We don't want to see a return to this by any means, however, with more regulation a more balanced view about feeding options needs to be promoted. Give parents ALL of the options so they can make an informed decision. If either side is publicised too much it can be very dangerous - I don't see why it has to be one or the other.
    I can only go by my experience but I think things are becoming a bit less breastified as time has gone on. When I had my first bub in 2005. I asked about formula on about day two and was told in no uncertain terms that I'd have to bring in my own bottles and formula and that my husband would have to warm them up before he bought the bottles in because "You can't warm them up here". Super helpful but with my third, midwives, showed you how to mix the formula, how to heat it, they provided the bottles and the formula and they washed everything for you and they were really nice about it too. I sure this isn't the case across the board but I do hope that things become more balanced - women have a hard enough time as it is!

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    With my first, i felt like **** for formula feeding. I tried everything including lactation consultants. Then finally got help to formula feed due to allergies.

    With my last i had to fight to breastfeed. Only 3 mums in scbu wanted to breastfeed. This came to an end when dd was allergic to lactose

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