I don't think anyone is saying people should or shouldn't do certain things - more lets talk about why we want to do said things. I shave my pits and my legs and wear make up all the time, I colour my hair and wear jewellery etc. Do I think that the reasons I do these things are because I have been socially condition to think that these are the things women need to do to be attractive? Heck yes! Am I going to stop doing them because I know that I have been socially conditioned to think that way? Heck no.
I don't think there is any problem in exploring issues and asking questions.