Thank you for your recent enquiry regarding the use of the Australian Federation of Islamic Councils (AFIC) Halal certification symbol on our products.
The AFIC symbol has been present on some of our products for some time now and we are proud to make products that can be enjoyed by people of different backgrounds, beliefs and ethnicity. We are also proud of locally manufacturing our products, many of which are exported to markets throughout South East Asia. Our export sales are an essential part of business, and crucial to preserving investment and employment at our manufacturing sites in Australia.
One of the main reasons for the AFIC Halal symbol on our packaging is to assist people of Muslim faith, both here in Australia and across our export markets, to identify our products as including ingredients that meet their consumption requirements.
Further, we wish to advise Vegemite does not contain any ingredients from animals and that the Halal certification also warrants that, in accordance with Islamic law, the yeast has been processed to ensure the product is alcohol free.
The inclusion of the AFIC Halal symbol is not intended to offend any member of the public of any cultural or religious belief. We do not believe that it promotes one religion over another rather it simply provides people of Muslim faith with information about the food choices they make. Following other consumer inquiries, we have written formally to the AFIC in order to seek clarification on its business activities. In response, the AFIC provided us with verbal and written assurances that it is not engaged in unlawful activities. As such, we have confidence in AFIC as a reputable organisation. We pay a blanket administration fee that covers the certification of a number of our products. This cost is not a tax and is not attributed to a particular product or brand, therefore consumers don’t pay more for a Halal certified product versus a non-certified product.
As a business, we are founded upon values of integrity and respect and take a strong stance against any individual or campaign promoting racism, bigotry and disrespect.
We hope this addresses your questions and any concerns you might have. We produce products that bring joy and pleasure to millions of people across the world every day, and we look forward to continuing this tradition.
Customer Solutions Specialist