Same situation with my DD from around 3.5 mths. It would be easy to feed on the couch in the first 3 mths with the telly on but not so after that. Since then I've fed in bed with just a night light on. If we're out then I just have to put up with the frequent snack feeds as she rarely feeds more than 2 mins if we are feeding with the lights on. If we're at someone's house I excuse myself to a bedroom and turn the lights down, it's never been a big deal.