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  1. #1
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    Default *trigger warning* st John first aid ad

    I felt strongly enough to complain about this ad. I find it offensive that a business would resort to emotional blackmail and suggest someone who has not done a st John first aid course would actually not be able to do ANYTHING in this scenario. It's also quite graphic.

    Maybe offensive is the wrong word but it is one of the only options you are given when you try to complain. It is highly distressing and incorrect at the very least. Not doing a first aid course doesn't mean you can't do anything at all.

    Apparently this only airs in WA, so for those in other states, it is very distressing and is on during the day and an extended very graphic version is aired after 8:30

    What are your thoughts? Too distressing for TV? I think so. I think this ad should be off the air. Resorting to these kinds of tactics actually make me want to avoid this company on principle.

    http://m.perthnow.com.au/news/wester...5bf3d9ec97452e

  2. #2
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    I think it's too much too. I get the message they're trying to get across, but it's the same with some of the really graphic drink driving or alcohol / domestic violence ads we used to have, I think it's distressing. I don't watch much TV and the amount of times I've seen this ad is incredible, it's on all the time.

    I don't even have kids and I feel panicked watching it - I can not for the life of me imagine what a poor parent who has suffered a child drowning must go through when they see that ad.

    They used to have a particularly graphic drink driving one that made me cry every time I saw it. My best friend was killed in a car accident and I suffered every time I saw that ad.

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  4. #3
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    Yep I agree, the ad is hideous

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  6. #4
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    It's a scary ad but it did it's job in that it got my attention.

    I wouldn't pull it off the air.

    Eta I have my 1st aid cert so it didn't make me want to call them, but it sure as he'll makes me think about water safety every time I see it.

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  8. #5
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    That ad is so disturbing, it actually made me feel shaky.

    A few things though. If you haven't had first aid training, it doesn't matter how capable you think you are, you won't know what to do in that situation, or at least you won't know the most effective thing to do in that situation.

    When faced with a terrifying situation, often people go blank, panic, don't know what to do, that includes trained people. I've see it myself many times.

    First aid training can never be a bad thing. ever.

    St John's is a non profit organisation, they are not out to scrounge your money at all costs, they do a lot of good in the community, not just in relation to first aid, but in relation to giving wayward kids a place to go, be around other kids, learn first aid and socialise in a positive environment.

    Having said that, that ad is just horrible and they should try a different angle.

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  10. #6
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    OMGosh! Absolutely horrible! There are people out there who have lost loved ones to drowning, so I can only imagine how distressing it would be for them to see such a tv ad. I really don't think St Johns needed to go to this extreme to get their point across about how important first aid training is. No one wants to watch something as distressing as this.

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  12. #7
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    Quote Originally Posted by beebs View Post
    First aid training can never be a bad thing. ever.
    Although I think the ad is terrible, I agree first aid training is a good thing too - I don't have my first aid certificate, my DH has his - always current and up to date, but I don't have mine. He suggested both our Mums and I do it together, so when we do have a child, everyone is trained. They thought it was a great idea so we are going to do it.

    I am however, trained in CPR and first aid for dogs! (I did a little course when we got our first dog) And I must admit, I know from that although it's still scary when you're in an emergency situation, it's easier to stay calm when you know a list of things to check / do and you can assess how bad the situation is

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  14. #8
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    The ad is horrible but I can see the message they're trying to get across.

    I know most people think they'd know what to do in an emergency.... But it's not always the case. Sadly, people who aren't trained in first aid can do more harm than good. Especially with little ones.

    So I see what they're trying to do... But I'm not a fan of the ad.

    Slightly off topic, I do think parents should get discounted first aid training if they register while pregnant or while bub is young. Most beneficial course I have ever done! But the cost could definitely deter people.

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  16. #9
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    Wow St. John's got some balls! They also teach one of the most comprehensive first aid courses that I have ever taken. Even if it only makes those with no first aid training think.. Hmm what would I do in this situation, then that's the stem of an idea isn't it..

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    DesperatelySeekingSleep  (01-07-2014)

  18. #10
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    What is the content of the advert?
    I was going to watch.. But after reading some comments here I'm not so sure.
    Does it involve children?

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    DesperatelySeekingSleep  (01-07-2014)


 

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