I felt strongly enough to complain about this ad. I find it offensive that a business would resort to emotional blackmail and suggest someone who has not done a st John first aid course would actually not be able to do ANYTHING in this scenario. It's also quite graphic.
Maybe offensive is the wrong word but it is one of the only options you are given when you try to complain. It is highly distressing and incorrect at the very least. Not doing a first aid course doesn't mean you can't do anything at all.
Apparently this only airs in WA, so for those in other states, it is very distressing and is on during the day and an extended very graphic version is aired after 8:30
What are your thoughts? Too distressing for TV? I think so. I think this ad should be off the air. Resorting to these kinds of tactics actually make me want to avoid this company on principle.