I moved to the country 15 years ago and would never move back there again. But, I think it depends a lot on the town you move to.
I found people in the town I moved to to be racist, insular, nosey. The only good friends I made were people who were from Sydney and a lot of international backpackers doing fruit picking. I met some nice people through work but I found it a bit confronting when they would look in your trolley and ask who you were having dinner with at the local club the night before (it was the backpackers).
I moved to the country to save money as I knew I was going to move to London on a 2 year working visa. It was easy getting work for me being a teacher and I lived in teacher housing.
If we ever had to move to the country, I would be very picky. But I really wouldn't want to.