I could do but I can't be bothered finding an alternative word. Someone who let's their kid cry in bed for 35 minutes while others eat Xmas lunch and claim they are following SOS is an idiot. Also someone who let's their two day old cry, refusing to feed them because it's not time is an idiot as well. I am sick of idiots giving SOS a bad name. It would be nice to discuss idiots who follow other parenting sleep philosophies for once.