To be honest, I wouldn't have given it a second thought.
That would have pi$$ed me off incredibly, and if it were possible, I'd have wiped the board clean, smeared it horribly, or wiped bits off so it read
"Your ........call....................buy whatever you want!!"
Or if you had lipstick in your bag (I don't wear the stuff) you could graffiti it with pro-feminist slogans
Last edited by MilkingMaid; 02-04-2014 at 12:02.
I would have been annoyed and if in the right mood would have told the shop owner
It's sexist because it implies women need permission from their husbands to spend their money, and that the husband is the main breadwinner.
From a marketing angle though, it's a known fact that women enjoy shopping for homewares more so than men so it's not necessarily (intentionally) sexist if you consider they may are marketing to women. Just as you see ads targeting men about shopping at home hardware or motorbike shops without 'the wife's' permission.
Disclaimer: I hate those types if ads with a passion, but recognise they are effective in reaching their target audience.
Last edited by Ellewood; 02-04-2014 at 12:15.
Purple Lily (02-04-2014)
I had to go into a shop this morning (buying the boys soccer gear) and it was called "Sportsman's choice"
After I'd gotten their stuff, I said to the cashier "I wasn't sure if women were allowed in this shop" The guy looked really confused until I pointed out how archaic the name was.
The last time I heard that, I laughed so hard I fell off my dinosaur.
So, would people be upset if they saw a sign on say, a fishing shop, saying the same thing but in reverse?
Personally I think people are turning this into a bigger deal than it needs to be.
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