Ive recently lost 11kgs by eating clean. Basically I eat an egg or apple for breakfast, salad and salmon for lunch, almonds, fruit or veggies as a snack, and meat and veg for dinner. I try to avoid anything in a can, any preservatives, anything fermented, and any white refined carbs or sugar. I am also eating minimal dairy. Eating foods in their original state has been the easiest diet I have ever been on, and far easier than calorie counting. I don't deny myself a piece of cake if I really want it, but on the whole I just make more sensible choices. I thought clean eating was a bit of a fad but it has really worked for me.