When I first saw it I thought of what an impact it would make on parents, and how it's so much more effective at getting the message out there. It's the sort of thing that should air as a community announcement on each channel during peak viewing times, or even as a safety video during antenatal classes and on maternity wards. I know our hospital had a safe sleeping dvd that all mums were supposed to be required to watch, before heading home (along with a copy) but I didn't see it enforced
I really think that something like this, safe sleeping and water safety should be mandatory viewing as part of being discharged, along with a first aid booklet.
It's graphic, it's upsetting, and it's exactly the boot in the bum some parents need judging by the last few months.