I don't buy any soft drink/cordial. I only buy milk and I buy the woolies cheap brand. (I don't drink milk on it's own though only in tea or coffee).
I buy washing powder/toilet paper etc when it's on half price or heavily discounted specials. I like Kleenex cottonelle & biozet (or another decent brand) so I buy it only when it's cheap and I grab a couple. My DS2 is still in nappies but I find the home brand ones great and I was strictly a Huggies/MCN buyer for DS1. His day care actually provide his nappies when he is there.
I'm so kicking myself that I've only fairly recently found woolies select scented wipes. They are so lovely smelling and great quality. I've converted many others with them!!
Some weeks I'll challenge myself not to even shop for anything other than bread/milk/fruit. On these weeks we use things from the freezer/fridge/pantry and veg is often frozen peas.
I also only buy good meat. I don't buy mince or sausages at all.
I'm thinking I might start a blog where I show what I spend and what I make with it. I haven't kept receipts so can't recall exact items but I might task myself to do it starting now. I just really thrive on budgeting and saving but still eating well (I need more of a life I know!! Haha).