OP, how fair are you? I'm whiter than white and personally find St Tropez way too dark. I prefer a gradual tanner/moisturizer that I can build up. I love Palmers. It gives me a perfect color after even one application (2 on legs), but I don't go for the bronzed look because I like to still look like me. My main goal when I fake tan is to remove the blueish tinge, especially from my legs (yes, I am that white).