Same as FL, it's not the routines, it's not the controlled crying (though it does annoy me a little that she goes on a bit about how she doesn't recommend controlled crying). I don't think breastfeeding is a peripheral topic to a feeding routine, nor do I think that marketing products that go against sids and also car seat safety recommendations should be dismissed. (she recommends swaddling babies in car seats, and she sells a product that was not designed to take an infant's weight in a crash, it's not a safety device in an accident, it's just to stop toddlers unstrapping themselves http://shop.saveoursleep.com.au/product/1836/40732/ )
Then there's that whole thing about values vomiting and defecating to delay bedtime.
I think she's incredibly good at marketing. I've been into baby bunting and they had SOS across an entire bookshelf, as in 5 across, 4 down.. 20 copies facing on display next to the register. She's like maccas!
To be clear though, I have no ill feelings towards people who find value in her book. Just with the book and author.
I think "Safe Sleep Space" is a really good alternative book, also if you can get the DVD (I borrowed them from the library) they show parents using the techniques for the first time, so they can talk about how long to try, when to walk out, when to pick them up, and then show how it went on subsequent nights, I find that really helpful.
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