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  1. #41
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    Quote Originally Posted by happy wanderer View Post
    My thoughts are is that it's a well orchestrated promo that has achieved what it set out to do: get people talking. Personally, I can appreciate that it's tongue-in-cheek and I find it humorous.
    Agree!!! I had a good laugh at the promo and can't wait for the the girls to prove the boys wrong.

    And I want to watch that guys ridiculously good looking hair.

    which I suppose both the above statements are sexist?

    I don't think I could do another cooking show that just has the normal contestants on it, it needs something to make it stand out from previous seasons and other cooking shows.

    And men vs women is the classic challenge. How many times have you at bbqs or family events split the teams for sports or board games into men vs women because you want to see which sex is better?

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  3. #42
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    Quote Originally Posted by happy wanderer View Post
    Not sure what your point is.
    I don't find it alienating and I don't find it harmful.
    Perhaps it's because I have a sense of humour
    I thought my point was pretty clear actually. Sorry, I'll try to explain better.

    My point was that I, and many other people judging by the numerous articles on the subject, DO find it harmful and alienating. I don't see why a show would decide to use gender stereotyping, in 2013, to win viewers. It seems archaic and ridiculous. I know the whole 1950's kitsch is very trendy right now, but I thought it was more about clothing trends than the awful stereotypes held back then.

    I don't think the fact that I feel this is perpetuating harmful stereotypes means I lack a sense of humour either. I don't see "men are better than women/women are better than men har har har" as funny because I guess I don't like my humour served up on a plate (no pun intended). There is no wit, no creativity and no real humour in pitting men against women. It's so tired and outdated that, IMO, it's not even absurd.

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  5. #43
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    Quote Originally Posted by SassyMummy View Post
    I honestly don't feel that the ad is going to mean it gets less viewers. Not enough to make a difference anyway.

    Just as crap reporting on nonsense stories doesn't mean less viewers for Today Tonight. I suspect a show like Masterchef knows its audience, and I actually kind of like the kitschy vibe the ad has. It's all old fashioned... Men VS women is not a new concept, and I think they ran with that. It's old fashioned... So they played that up. Old fashioned music, choreographed movements much like an old fashioned chorus line, the old fashioned stereotypes.

    It wasnt anti woman IMO... It was delivering cheesy stereotypes about BOTH sexes.

    I don't tend to think every single thing in life requires in depth analysis on how it's oppressing, harming, degrading, traumatising etc. A cheesy kitschy TV commercial delivering the most inoffensive sexism there is... Well, it doesn't even register as a blip on my feminist radar.

    I don't find it funny and it doesn't make me want to watch the show. It did make me YouTube the song though... Lol

    I wasn't saying it was anti women. I think it reinforces negative stereotypes on both sides.
    I don't think everything has to be analysed either. But people analyse what they feel is important- wasn't it you recently that started a thread on stereotyping? Why is it, do you think, that it seems wrong to you that a young, shabbily dressed couple are stereotyped in a shop but its fine to stereotype genders using very outdated standards on national tv? (Genuine q)

    If you google 'masterchef sexist' the number of articles that pop up is pretty convincing to me that a lot of people feel this way. In one poll 86% of the 1300 odd respondents agreed that Masterchef 2013is sexist.

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  7. #44
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    Quote Originally Posted by wannawannabe View Post
    Agree!!! I had a good laugh at the promo and can't wait for the the girls to prove the boys wrong.

    And I want to watch that guys ridiculously good looking hair.

    which I suppose both the above statements are sexist?

    I don't think I could do another cooking show that just has the normal contestants on it, it needs something to make it stand out from previous seasons and other cooking shows.

    And men vs women is the classic challenge. How many times have you at bbqs or family events split the teams for sports or board games into men vs women because you want to see which sex is better?
    Actually, never. Not once. I didn't know it was a common thing?!?!

    You watch the guy with the hair, that doesn't make you sexist. And going for the girls team based on their gender alone... Is it sexist? Yeah kinda, but it's also doing exactly what the show producers are wanting you to do. And that's the part where it gets uncomfortable for ME. I don't like feeling like I have to be a part the sexist stereotyping that I find so off, iykwim? (I'm sorry I have a rotten headcold and I'm finding it hard to put my thoughts down clearly at the moment!)

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    Yeah, I almost want to vomit every time I see that ad, very sexist. It really does appeal to the lowest common denominator.

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  10. #46
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    Yeah I can't stand the ad and yell at the tv every time I see it. I used to like masterchef but I definitely won't be watching this season

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  12. #47
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    rainbow road is offline look at the stars, look how they shine for you
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    I hate it too. And I LOVE Masterchef.

    I will probably watch though

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    I will not be watching this series. I have watched (and enjoyed) all the others but the "battle of the sexes" thing really really annoys me. I have been trying my hardest to teach my DD that while males and females may be physically different, there is nothing different about what they can achieve. I want her to see and treat males and females equally, as individuals, with no pre-conceived ideas based on silly stereotypes, whether meant as a joke or not.

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    I don't really care. I think the concept of a man vs woman cook off is appealing and will watch it. DH and I always have cracks about whose the better cook so I'm sure we will watch intently lol

    As for the adds when DH and I see them together he has a laugh at women ones and I have a laugh at the man ones so I'm not to phased at all tbh

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    I've never watched MasterChef but that ad made me want to throw things at the TV.


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