I haven't read all the replies. I don't like the ads, and I especially don't like that my DS repeats them and has a swipe at DH because I do most of the cooking (not an issue for me but DH isn't really Jamie Oliver lol).

Something I just thought of, would it be as sexist if it was Brothers V's Sister or Husbands V's Wives? Is it the whole men v's women gender issue (therefore the above has to be an issue to) or just the way they are plugging the ads?