See, these types of sexist generalisations are really encouraged by the gender stereopyping that is on TV. When these stereotypes are reinforced over and over again in the media, people subconsciously start to absorb them and assume they are the natural order of things, when in fact there is no reason to believe that they are.
In reference to the ad for Masterchef, I am going to wait and see what the show is like before declaring war on the show. Sure the ad may offend some but maybe in the end the show itself may take on a different angle.
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