On the topic of poor men missing out, when my nephew was born, my brother bought sushi and fanta to share with his wife that night, along with a necklace to put a lock of the baby's hair in (when he eventually has a hair cut) and my brother was given a little metal envelope looking thing, also for the baby's hair. He is 1 now but they will keep some of his hair each when he has it cut.
Also my little brother was recently hospitalised and we bought him new flowers each week to brighten up the room, a little guardian angel pin for his shirt, a glass angel ornament for his bedside, and a teddy with bandages all over like he had.
It's not that anyone demanded anything, my brother was still in a coma when we bought the toys and angels so he sure didn't ask for them, but having someone think of you is what really matters. He loved the card dd made him and the one I gave him from the animals with photos of them in it.
I don't know about others, but I go out of my way to avoid buying gifts for demanding people and prefer to use my time and money for people I love and care about, those who are happy with hugs and kisses but who appreciate flowers and cards and other small, thoughtful gifts.