I have posted many times that I shop online. I live regionally, I have four kids and online shopping is easiest for me but today I went to a store that I know my friend loves, to buy her a gift.
I had to get to gymfun so I googled what time they opened (9.15am) and I arrived at 9.20. The doors were firmly closed but there was stock displayed on the footpath and I could hear a staff member talking inside so miss 4 and I waited patiently at the door. At 9.35ish a staff member opened the door with a gruff "well you'd better come in" and miss 4 and I stepped inside. The other assistant was talking on her phone but was behind the counter.
I quickly selected a gift and noting the pretty wrapping paper and ribbons behind the counter alongside the "Complimentary Gift Wrapping" sign, I offered it to the assistant behind the desk who was discussing with her friend on the phone how "Suellen was spewin' because of what Cam said to her last night" waited for a pause and asked if I could have it gift wrapped. She paused, gave me a look, looked pointedly at the item I was offering and said "we don't gift wrap anything below $30"....and continued her conversation. I glanced at the item in my hand....price, $26.50. Suitably chastised I made a pretext of looking for something else and as soon as she was looking the other way, I placed it on a shelf and miss 4 and I beat a hasty retreat.
After gymfun, I ordered the same item online, with gift wrapping and delivery to my friend for 25% less than it would have cost me this morning.
So retailers, if you want us to stop buying online (where it's cheaper) maybe consider actually offering some service. Open when you say you are going to, give me a smile (not a fake one, be genuine ) once we are in your store, we are a captive audience. We will buy something, I promise, it might not be today but we will remember if we think you want our custom and we will come back and we will spend money. Treat us like you did this morning and we just won't come back