The photo is a carefully chosen marketing photo designed to incite discussion and purchases.
No surprise there as it is a magazine and they are know to do that.
The fact is, is that it's a mother breastfeeding. We all know how much of a ruckus that causes - because don't you know, breasts are for putting into bikinis, like on the People and Pictures magazines that will appear in the same stores that sell the Time Magazine. But we don't hear much about that do we?
The mother herself stated she didn't choose that photo (which is actually well chosen from a marketing perspective to match the title of the issue) and wishes it was a different photo but hopes that people will read the magazine and get more information.
For those that question the mental health or reasons for breastfeeding a toddler - here's some insight. I am of sound mental health. Just incase that's a factor in play.
I feed my 3 year old daughter. Believe me, I don't do it to keep her as a baby. I kept feeding her for several reasons.
The proven effectiveness of reducing breast cancer - my mother had it, my family is riddled with it.
I have an over supply of milk and had major issues feeding her so when my littlest came along, I had someone else taking up the supply, helping me distribute the load a lot better - I have no feeding issues with my baby now thankfully.
My DD is dairy free and despite what people tripes out as fact - there IS STILL nutritional benefits in milk for toddlers. She put on the weight back that she lost after we took her off dairy a year ago. I am glad she is able to access free nutritional supplements.
The fact that I have a highly emotional toddler who used breastfeeding as a comforting method (which is totally acceptable!!!!!!!) and I didnt want to take that away when a new sibling was being introduced.
I think she's a brave woman to face the ill informed and bigoted back lash.
ETA: Not every BF photo SHOULD be one of those heartwarming scenes where a mother looks down lovingly on her child. No, because that's no how it happens all the time!! BF happens while on the go, walking, standing, in a rush, with physical aversions with great difficulty..get real in your expectations of what a BF mother should look like.