I no longer give gifts to people who complain about homemade stuff
Cause that's what i give for christmas - a massive batch of assorted food items that i usually start working on in november. And most of my friends and family are happy to receive them. and those that aren't, well, we don't need to exchange gifts - since christmas isn't about presents for me anyway.
I think the entitlement aspect is far ruder than trying to save money by buying in bulk and then making your own gifts.