SIDS and Kids
Why SIDS and Kids still need your support this Red Nose Day
The 25th Annual Red Nose Day is this June 29 so it's a good time to look at what this special day has helped to achieve in Australia and why public support is still needed.
Funds raised from Red Nose Day allow SIDS and Kids to help save the lives of babies and children through education campaigns and important research.
Since the SIDS and Kids Safe Sleeping campaign began there has been an 80 per cent reduction in deaths from sudden infant death syndrome – that's more than 7,500 babies' lives saved. There has also been $16 million invested into research.
While there is no known cause for SIDS, research has been able to identify risks factors for sleeping babies. To get the Safe Sleeping message out to the public, SIDS and Kids recently launched its 'Sleep Safe, My Baby' suite - a guide to sleeping a baby safely and reducing the risk of sudden unexpected death in infancy.
As well as information on Safe Sleeping the suite includes information on tummy play, as well as posters, a door hanger and a free iPhone app downloadable from iTunes. You can download all these useful materials at www.sidsandkids.org/safe-sleeping.
Here are some ways you can support Red Nose Day this year and help SIDS and Kids spread the Safe Sleeping message:
Five Ways You Can Support Red Nose Day
1. Purchase Red Nose Day product
In June, visit retailers including Target, Big W and Best & Less to buy from our range of great Red Nose Day products! New box includes 25th Birthday designer Keyring, luscious lip balm, handy hand sanitiser and lots more! You can also purchase online at www.rednoseday.com.au.
2. Fundraise online or hold an event
Fundraising through Everyday Hero is easy and fun, why not try it yourself! www.everydayhero.com.au/event/2012rednoseday
3. Red Nose Me
Help raise $25,000 through 25,000 photo uploads. Snap a pic, stick on a nose, share it with friends and encourage them to do the same! Go to rednoseme.com or download app for FREE from iTunes.
4. Red Nose Day Auction
Thurs 21/6 - Sun 1/7. Fantastic homewares, children's clothing, magazine subscriptions and much, much more. See the Fundraise Online section at www.rednoseday.com.au.
5. Donate Online
Go to www.rednoseday.com.au/donation to donate online.