Gobsmacked at Karicare Toddler ad on TV

[MilkOnTap]

:eek:

This is how I looked when I just saw the Karicare Toddler Formula advertisement on television.

The Mama Bear says that she was breastfeeding for "oh, about 12 months" and didn't want to switch her baby onto milk from another species - so decided on Karicare instead...


WHERE on EARTH do you think the FORMULA comes from!

:banghead:


Gawd that makes me ANGRY! :mad:

[Mum&bubs]

Yeah, that ad has been on for a while now :yes:

It's something to laugh at because it doesn't make sense! :laughing:

[mumof2angels]

I saw that ad and id have to agree with you. I dont like the ad and why arent there ads about breastfeeding till age of 2 like the WHO recommends?

Isnt toddler formula still cows milk stuff?
A friends GP said that stuff is a gimmick, cows milk does the same thing.

But yeah it makes me mad too when bf rates are so low, not much is done to promote the goodness of breastmilk for older babies.

[Fuchsia!]

i haven't seen it! sounds stupid!

[Mum&bubs]

When I think about it, besides searching the internet I've never really seen any breastfeeding ads :confused:

[Noah_and_Elijah]

I don't even breastfeed and even I think the ad is ridiculous! :rolleyes:

[Ashleigh<3]

Maybe it's a good sign? Breastfeeding is becoming more popular so they are needing to resort to very stupid advertising in hopes of catching someones eye? :p

Not that I can talk- They caught my eye a long time ago, *shrug*. :p

[MummaBear03]

Yep I've seen that ad. Pathetic. Rediculous. It also implies that 12 months is the most people should breastfeed for, although it doesn't outright say so. I just switch off. Human milk for human babies :)

[Harlequin]

When I think about it, besides searching the internet I've never really seen any breastfeeding ads :confused:

Hmm that's true, I've never really thought about it before. Is there some reason they don't have bfing ads?

[Milliner]

Yep, it sure is a stupid add. It's been around for a while, it was voted 'most stupid add' (???) or something like that by some mums association for that reason. Formula is based on cow’s milk.

[ikis84]

I saw it again the other day. Tut-tutting I was!

[MummaBear03]

When I think about it, besides searching the internet I've never really seen any breastfeeding ads :confused:
There are posters in parent's rooms, in hospitals and in medical centres that I've seen. But there are far more formula ads, but none for infant formulas as there are laws prohibiting the advertising of any milk for babies under 12 months. Could be why they've developed toddler formulas in the first place, so they can advertise their formulas and at the same time inadvertantly advertise their infant formulas when people go to purchase the toddler ones.

[forbetoel]

I thought the same thing. They sort of make it sound like it is human based or something. :confused:

[SassyMummy]

Hmm that's true, I've never really thought about it before. Is there some reason they don't have bfing ads?

Probably because the ABA don't have enough money to have big long-running ad campaigns like the formula companies do... boobies are free, so it's not like the ABA can make much money out of them...:p

I guess with other health-related ads (skin-cancer, anti-smoking, etc), the government gives them some money towards their campaigns, and they probably have fundraising events as well... but I ican't imagine too many members of the general public would see the ABA as a worthy cause... which is quite disappointing.

[Mum&bubs]

There are posters in parent's rooms, in hospitals and in medical centres that I've seen. But there are far more formula ads, but none for infant formulas as there are laws prohibiting the advertising of any milk for babies under 12 months. Could be why they've developed toddler formulas in the first place, so they can advertise their formulas and at the same time inadvertantly advertise their infant formulas when people go to purchase the toddler ones.

Yep true, but I meant television ads :yes:

[Funkychicken]

Yep true, but I meant television ads :yes:

Yep, they do have them.

http://www.breastfeeding.asn.au/media/rose5.mpg

http://www.breastfeeding.asn.au/media/breast01.mpg


I know I have posted these links in the past but I still think I can keep doing it and new viewers can see them too!

[MummaBear03]

You won't see any ads on tv or anywhere for infant formulas, unless on the net using US sites. I think that's a good thing though, there are not enough mums breastfeeding as it is without the added pressure of advertising. I just wish they'd stop advertising baby foods for babies from 4 months! It's not recommended to feed solids until at least 6 months.

[forbetoel]

. I just wish they'd stop advertising baby foods for babies from 4 months! It's not recommended to feed solids until at least 6 months.

I think they have changed the labelling. I think they now have from 6 months. Not totally sure, but I think, I really think.

[shed]

ha ha this ad is my nemesis.

They can't promote formula before the age of one year so this bear says she THINKS she breastfed him for AROUND 12 months? with a question in her voice.

To me that is a breach or a very very cheekily getting close to it. She thinks? for around? so she's not sure? coulda been 11 months? BREACH!!!!

Then at the end she says "so why rush things?" and I always always nod back at her and say "I won't, I will just keep breastfeeding thanks!"

My DP must hate this ad so much, he hears me ranting at this poor mother bear every time it comes on, lol.

[Mum&bubs]

Yep, they do have them.

http://www.breastfeeding.asn.au/media/rose5.mpg

http://www.breastfeeding.asn.au/media/breast01.mpg


I know I have posted these links in the past but I still think I can keep doing it and new viewers can see them too!


Thanks for those & I've seen them before :yes:

But have you seen them on TV though? That's what I meant about how I've only ever seem them on the net.

[forbetoel]

ha ha this ad is my nemesis.

They can't promote formula before the age of one year so this bear says she THINKS she breastfed him for AROUND 12 months? with a question in her voice.

To me that is a breach or a very very cheekily getting close to it. She thinks? for around? so she's not sure? coulda been 11 months? BREACH!!!!

Then at the end she says "so why rush things?" and I always always nod back at her and say "I won't, I will just keep breastfeeding thanks!"

My DP must hate this ad so much, he hears me ranting at this poor mother bear every time it comes on, lol.

Totally agree Shed..... BUT..... (don't ya hate buts?) I was thinking that at least she mentioned breast feeding for 12 months, they could have not mentioned the feeding method before 12 months at all.

[the_queen]

Yeah I pity my television set when this ad comes on, whatever's within arms reach gets thrown at it!! :laughing:


But srsly. There needs to be government-funded breastfeeding ads because:
a) breastfeeding reduces breast and cervical cancer risk
b) statistically, formula-fed babies are more of a strain on the public health system
c) breastfeeding is free and so a much better choice for low-income families

need i go on :p

But as someone said before - no corporation stands to make money out of breastfeeding, so no high-cost advertising will be made of breastfeeding.

[Funkychicken]

Thanks for those & I've seen them before :yes:

But have you seen them on TV though? That's what I meant about how I've only ever seem them on the net.
I haven't seen them on TV but I have been told by someone else (possibly a hubber, I can't exactly recall) that yes, they did run them on TV.

[forbetoel]

need i go on :p

But as someone said before - no corporation stands to make money out of breastfeeding, so no high-cost advertising will be made of breastfeeding.


I might have another baby and write to BHP, and tell em I will breast feed in public with their logo right across my...............

[Shanaynay]

Like Queenie said, the GOVERNMENT would profit surely from breastfeeding ads..... helping produce a healthier country or whatever.... so why don't THEY fund them?!?!
Aaaarghh makes me mad.
There are quit-smoking ads EVERYWHERE, govt funded - surely breastfeeding promotion is just as important?!

[the_queen]

I might have another baby and write to BHP, and tell em I will breast feed in public with their logo right across my...............

:laughing: :laughing: :laughing: :laughing:

[Shanaynay]

I might have another baby and write to BHP, and tell em I will breast feed in public with their logo right across my...............
PSML! :laughing: I'll tattoo "Always Coca-Cola on my boobs" :p

[MummaBear03]

Like Queenie said, the GOVERNMENT would profit surely from breastfeeding ads..... helping produce a healthier country or whatever.... so why don't THEY fund them?!?!
Aaaarghh makes me mad.
There are quit-smoking ads EVERYWHERE, govt funded - surely breastfeeding promotion is just as important?!
Look how long it took for them to start advertising the quit smoking ads though :rolleyes:
I think you're right, the government should advertise it but it would take a long time to get started. Anything the government is left to do takes a long time to happen.

[forbetoel]

PSML! :laughing: I'll tattoo "Always Coca-Cola on my boobs" :p
I would advertise V.B
"A hard earned thirst"

[shed]

Totally agree Shed..... BUT..... (don't ya hate buts?) I was thinking that at least she mentioned breast feeding for 12 months, they could have not mentioned the feeding method before 12 months at all.

Actually (don't ya hate actually's :laughing::laughing: sorry) they do have to mention breastfeeding on all formula advertising, even on the tin of formula.

[forbetoel]

Actually (don't ya hate actually's :laughing::laughing: sorry) they do have to mention breastfeeding on all formula advertising, even on the tin of formula.

Oh I didn't now that.

I was wrong (don't ya hate that!:p)

[Shanaynay]

I didn't know that either!
So if they have a magazine ad or something, do they need to at least have a breastmilk mention in there?

[Funkychicken]

I would advertise V.B
"A hard earned thirst"

:laughing::laughing::laughing::laughing:

Deserves a big warm breast... :goodvibes:

[forbetoel]

:laughing::laughing::laughing:

Deserves a big warm breast... :goodvibes:


I think you have just come up with a winning slogan for a BFing t-shirt!:yelclap::laughing:

[jembelina]

DF leaves the room everytime teh ad comes on cos it really gets under my skin and I can't help but comment on it..........and then go on about it for the next 10 minutes.......yep everytime I see it! Really irks me.

[Funkychicken]

I think you have just come up with a winning slogan for a BFing t-shirt!:yelclap::laughing:

Maybe we can make them, sell them as a fundraiser and donate the money to the ABA to make ads! :yelclap: All in our spare time of course!:p

[forbetoel]

Maybe we can make them, sell them as a fundraiser and donate the money to the ABA to make ads! :yelclap: All in our spare time of course!:p

We are on to a bloody winner!:thumbsup:

Let ya know when I have some spare time.;)

[Nowhere]

i not even seen the advert what channel is is generaly on

Lol about the bear dont want milk from anyother anilmal when the formula is from a cow thats silly

Unless the bear has a feeding tube then i think its stupid formular advert too, i want to see an adver for neocate and the bear or baby feeding through a tube then i can show miki

[Berrie]

...

[reAllytee]

Yep irks me too & DP agrees.

This thread has already be done before though hasnt it ....

[abibelsmum]

Like Queenie said, the GOVERNMENT would profit surely from breastfeeding ads..... helping produce a healthier country or whatever.... so why don't THEY fund them?!?!
Aaaarghh makes me mad.
There are quit-smoking ads EVERYWHERE, govt funded - surely breastfeeding promotion is just as important?!

Judging from the amount of people under 40 who smoke, the government quit ads aren't working - no one pays any attention to them. So they probably wouldn't pay attention to a breastfeeding ad either.

What is needed is some sporting person extolling the benefits of breastfeeding, rather than formula.

[~Emmylou~]

I cannot believe that an ad that so blatantly contradicts itself is still on television.

It's disgraceful, I hate it. :banghead:

[Funkychicken]

Judging from the amount of people under 40 who smoke, the government quit ads aren't working - no one pays any attention to them. So they probably wouldn't pay attention to a breastfeeding ad either.

What is needed is some sporting person extolling the benefits of breastfeeding, rather than formula.
I agree on this to a point.
The image of smoking has changed drastically (:yelclap:) over the last 10-15 years.

Fifteen years ago, all restaurants had ashtrays, all homes had ashtrays, no-one "went outside" to smoke and parents smoked in cars. You lit up when you needed one and that was that. Not so now, thank goodness, and hopefully with time, we will see a breastfeeding campaign that has as much success as the anti-smoking lobby of the last decade. :goodvibes:

[MummaBear03]

i agree on this to a point.
The image of smoking has changed drastically (:yelclap:) over the last 10-15 years.

Fifteen years ago, all restaurants had ashtrays, all homes had ashtrays, no-one "went outside" to smoke and parents smoked in cars. You lit up when you needed one and that was that. Not so now, thank goodness, and hopefully with time, we will see a breastfeeding campaign that has as much success as the anti-smoking lobby of the last decade. :goodvibes:
:iagree: It takes time to change the ways of an entire society, but it's paying off with the anti-smoking campaigns. It's paying off with the car laws too, finally! For many years people in the public have been campaigning to change the child car restraint laws. Now it's time to take action on breastfeeding, but it will take time. Everything does. We will see changes eventually.

[kristi001]

I really didnt notice that haha!

i have seen that add a thousand times and it never clicked to me!

pregnancy Brain :D

[kristi001]

I cannot believe that an ad that so blatantly contradicts itself is still on television.

It's disgraceful, I hate it. :banghead:

Its just an add.. :dizzy:

[the_queen]

Its just an add.. :dizzy:

It's not just an ad. The subject material means that it is an important health message, being misrepresented to millions of people like you who think it is "just an add" and therefore infer the wrong message from it.

[MummaBear03]

It's not just an ad. The subject material means that it is an important health message, being misrepresented to millions of people like you who think it is "just an add" and therefore infer the wrong message from it.
:iagree: It implies that it's the same or similar to breastmilk and doesn't come from another species (Well it certainly doesn't come from humans now does it!) and it's formula based on cow's milk. Cow's are a different species :)

[Foxymoron]

I'm pretty incredulous at that ad too. :rolleyes:

[reAllytee]

Ok so c'mon guys get a grip she doesn't want to use another species milk ( no offence Daisy ! ) which is awesome cause c'mon who wants to use cows milk ?!?!?!?!

We all know Toddler formula is made from bear's milk .... Sheesh :rolleyes:









:laughing::laughing:

[MummaBear03]

Ok so c'mon guys get a grip she doesn't want to use another species milk ( no offence Daisy ! ) which is awesome cause c'mon who wants to use cows milk ?!?!?!?!

We all know Toddler formula is made from bear's milk .... Sheesh :rolleyes:









:laughing::laughing:
:yelclap::laughing: Let's all rush out now and get this bear's milk for our toddlers, it must be very nutritious since it costs so much and has a long list of ingredients on the back of it ;)

[the_queen]

It has added BS doncha know ;)

[reAllytee]

I actually wish i could get bear's milk then maybe my son wouldnt be allergic to that either :laughing:

[Nowhere]

rofl i was thinking the same, i have miki on a man made milk YUK and a bucket load of drugs to make her tolerate it, wonder what her dietician would say if i told her stick your neocate im going to sqeeze on a bears boobies and tube that lol

[reAllytee]

rofl i was thinking the same, i have miki on a man made milk YUK and a bucket load of drugs to make her tolerate it, wonder what her dietician would say if i told her stick your neocate im going to sqeeze on a bears boobies and tube that lol

Maybe we are on to something Amy ... Gosh those doctors know nothing ... Our babies need " SUPER BEAR BOOBIE JUICE "



Ok dont mind me i am terribly sleep deprived & almost on the brink of a breakdown :o

[jag5000]

I can't stand this ad... for all the reason you gals already mentioned but some others too..

- I hate that they seem to be inferring that if you don't spend your money on overpriced formula (I really don't agree with 'toddler' formula!) you aren't doing the right thing by your kids? what happened to good nutrition from solids and yes, from regular cows milk??? not to mention breastfeeding PAST the age of 1, but if you don't/can't nothing else but formula is good enough?!?

- on a slightly less serious note - I can't stand the snotty attitude of the mother bear! I don't know what even annoys me so much!!! she's sitting on her butt while the cow 'maid' brings in the formula and then she insults her saying her milk isn't good enough! .. really boils my blood :banghead:

if I ever have to use formula again it will NOT be karicare! :no:

[Nowhere]

I can't stand this ad... for all the reason you gals already mentioned but some others too..

- I hate that they seem to be inferring that if you don't spend your money on overpriced formula (I really don't agree with 'toddler' formula!) you aren't doing the right thing by your kids? what happened to good nutrition from solids and yes, from regular cows milk??? not to mention breastfeeding PAST the age of 1, but if you don't/can't nothing else but formula is good enough?!?

- on a slightly less serious note - I can't stand the snotty attitude of the mother bear! I don't know what even annoys me so much!!! she's sitting on her butt while the cow 'maid' brings in the formula and then she insults her saying her milk isn't good enough! .. really boils my blood :banghead:

if I ever have to use formula again it will NOT be karicare! :no:


ROFL you go girl, I so want to see this add

I have to say but as a company i do like nutricia ( karicare) I know that breast is best but I love how they have a formular for kids like My dd they also suply FREE 3000 dollar feeding pumps t tube feeders, and send us suplies every month so i cant bag them as a company.



oh and allyoo, im sat her picturing your bub being breast fed by a bear lol bad i know but as you said over tired, the mind goes any where wel mine does

I wonder if the bear would have to shave me thinks so not fair on your bub other wise

[our little treasures]

Yeah I pity my television set when this ad comes on, whatever's within arms reach gets thrown at it!!


But srsly. There needs to be government-funded breastfeeding ads because:
a) breastfeeding reduces breast and cervical cancer risk
b) statistically, formula-fed babies are more of a strain on the public health system
c) breastfeeding is free and so a much better choice for low-income families

need i go on

But as someone said before - no corporation stands to make money out of breastfeeding, so no high-cost advertising will be made of breastfeeding.
:iagree:

I haven't seen them on TV but I have been told by someone else (possibly a hubber, I can't exactly recall) that yes, they did run them on TV.
I have a fair while ago and only once. My dh and I got whip lash when we saw the BF bit, we were delighted but shocked.

Look how long it took for them to start advertising the quit smoking ads though :rolleyes:
I think you're right, the government should advertise it but it would take a long time to get started. Anything the government is left to do takes a long time to happen.
Noise can make it happen but unfortunately as much as we are passionate we also have little time to make a lot of noise.

I didn't know that either!
So if they have a magazine ad or something, do they need to at least have a breastmilk mention in there?
I am fairly sure Formula companies are not allowed to advertise in magazines, I could be wrong.

Maybe we can make them, sell them as a fundraiser and donate the money to the ABA to make ads! All in our spare time of course!
I will buy one:smiliedance:

Its just an add..
No it's not 'just an add' to many mums who are concerned about their children's health. :rolleyes:

The add itself gets me wound up. :mad:Anyone that has ever BF remembers the precise age their child stopped BF, BTW!

I can't believe how misleading the add is and it infuriates me to see it back on TV.:thumbsdown:

[~Temet Nosce~]

Ive never seen it :confused:
Sounds silly though. Though I will be using karicare toddler formula when dd is older, but only cause shes ff at the moment :p and buying fresh milk all the time would be anoying. (I stock up on uht milk lol)

[MilkOnTap]

Wowsas - I came back to see how my thread was going and was very glad to see that it had taken off! Yippee - I'm not a thread killer anymore :laughing: (Okay, PUH-LEASE someone back me up on that!)

I'm so glad that other hubbers are as infuriated with this ad as I am. Gawsh, it just makes my blood boil, thinking of that selfish old mama bear, ordering her 'maid' Daisy the cow around, and then off-handed apologising that Daisy's milk isn't good enough for her baby bear; yet she then gives it bl00dy cows-milk based formula! Sheesh!

"A hard earned thirst... deserves a big warm breast!"

Sign me up for one of those shirts!


Come to think of it - have hubbers ever done fundraising for the ABA? Maybe making shirts or whatever would be a great way to raise some much-needed funds? Anyone else interested?

[kaybee]

This ad has been p*ssing me off for ages! :hair:I'm gald I'm not the only one. Even Dh said - isn't formula made from cow's milk? the first time he saw it. I don't really get the whole toddler formula thing. If you aren't bf after 12 months, isn't solids and cow's milk enough?

I've seen the first breastfeeding ad b4 a while ago. It's great. The govt should be doing ads to promote bf! The more women who bf the better it is for our society in so many ways.

[zenifa]

:eek:

This is how I looked when I just saw the Karicare Toddler Formula advertisement on television.

The Mama Bear says that she was breastfeeding for "oh, about 12 months" and didn't want to switch her baby onto milk from another species - so decided on Karicare instead...


WHERE on EARTH do you think the FORMULA comes from!

:banghead:


Gawd that makes me ANGRY! :mad:

:iagree:

Everytime I see that ad, it infuriates me.

Karicare does not come from bears milk :banghead:

Where are the ads promoting breastfeeding I ask??
I know there is no money in it for corporations promoting breastfeeding (as its free, if you don't count other costs like nursing pads, breast pumps, nursing tops etc), but come on ABA!!

[squiglet]

Ever since that add has been on it makes me:mad::confused::dizzy:
What on earth are they talking about?

[Mamalicious]

We've got that ad too, whenever it comes on I want to throw something at the TV...I settle for changing the channel though. :p

And there's another toddler milk ad here at the moment and the Mum says' I breastfed Jack for as long as I could..." and it was 1 year aswell.

Obviously there isn't enough support for breastfeeding in the media, which is really sad.

Breastmilk is made for babies! Cows milk is made for calves. :yes:

[Lillynix]

Urgh, that ad irks me aswell, mainly because of the horrid patronising voice of the mother bear :rolleyes:

As for breastfeeding ads...what better way to advertise breastfeeding other than to breastfeed in public!?

I'm a huge advocate for public breastfeeding, I don't care where I am or who I am with, if DS needs feeding i'll do so.

Like walking around Big W with my shirt pulled down (I never lift my tops up, they always go down under my boob! And i'm usually not that discreet, i'm still learning LoL) or at the markets today!

Sure I get odd looks, but at least it's making breastfeeding seen, whether others like it or not, I don't care, it's natural and it's normal so I will flop'em out whenever I see fit to feed my DS!

[MummaBear03]

I think there are other ways the media can promote breastfeeding other than ads on tv. Normalising it in TV shows would be a start. I remember a long ago watching McLeod's Daughters on TV and Claire breastfed her baby in front of all those people at a meeting. I think scenes like that should happen more often. Dora was just on here (I hate that show, it's not normally on) and there was a baby fox who was thirsty so they took out a carton of milk and gave it to the baby fox in a baby's bottle. This kind of thing further normalises bottlefeeding. It's rare to find a doll that doesn't come with disposable nappies, dummies, and bottles. I found a little Aboriginal doll at an op shop when DD was a baby and she still has that doll. At about 2, she named the doll Baby Kate. She gave Baby Kate "boobie" after her feeds even when she was young like 9 months old she'd pretend to breastfeed the doll. I think the whole attitude needs to change. You see bottles EVERYWHERE and until that changes, views on breastfeeding won't. Young kids (even those who are breastfed) are exposed to bottlefeeding constantly, whereas they are only exposed to breastfeeding if they see people doing it in real life.

[MummaBear03]

Urgh, that ad irks me aswell, mainly because of the horrid patronising voice of the mother bear :rolleyes:

As for breastfeeding ads...what better way to advertise breastfeeding other than to breastfeed in public!?

I'm a huge advocate for public breastfeeding, I don't care where I am or who I am with, if DS needs feeding i'll do so.

Like walking around Big W with my shirt pulled down (I never lift my tops up, they always go down under my boob! And i'm usually not that discreet, i'm still learning LoL) or at the markets today!

Sure I get odd looks, but at least it's making breastfeeding seen, whether others like it or not, I don't care, it's natural and it's normal so I will flop'em out whenever I see fit to feed my DS!
:yelclap:

[Berrie]

I think there are other ways the media can promote breastfeeding other than ads on tv. Normalising it in TV shows would be a start. I remember a long ago watching McLeod's Daughters on TV and Claire breastfed her baby in front of all those people at a meeting. I think scenes like that should happen more often. Dora was just on here (I hate that show, it's not normally on) and there was a baby fox who was thirsty so they took out a carton of milk and gave it to the baby fox in a baby's bottle. This kind of thing further normalises bottlefeeding. It's rare to find a doll that doesn't come with disposable nappies, dummies, and bottles. I found a little Aboriginal doll at an op shop when DD was a baby and she still has that doll. At about 2, she named the doll Baby Kate. She gave Baby Kate "boobie" after her feeds even when she was young like 9 months old she'd pretend to breastfeed the doll. I think the whole attitude needs to change. You see bottles EVERYWHERE and until that changes, views on breastfeeding won't. Young kids (even those who are breastfed) are exposed to bottlefeeding constantly, whereas they are only exposed to breastfeeding if they see people doing it in real life.

I used to breast feed 'baby fiona' when I was a kid. I thought the bottle that came with the doll was silly ... why did she need a bottle when her 'mummy' had milk for her? Yay for families who don't normalize bottle-feeding, and yay to my mum and aunties who breastfed 14 children in total!

[neostudded]

GRRRRRRRRRRRRRRR
I saw that two days ago & I was furious!!!!

this ad is my nemesis.ME TO


Like Queenie said, the GOVERNMENT would profit surely from breastfeeding ads..... helping produce a healthier country or whatever.... so why don't THEY fund them?!?!
Aaaarghh makes me mad.
There are quit-smoking ads EVERYWHERE, govt funded - surely breastfeeding promotion is just as important?!
Why dont we write to RUDD and ASK that he funds ABA as well as have them recieve donations?

And I need to add...I agree with the_queen :yes:

[mummylovesyou]

Urgh, that ad irks me aswell, mainly because of the horrid patronising voice of the mother bear :rolleyes:

As for breastfeeding ads...what better way to advertise breastfeeding other than to breastfeed in public!?

I'm a huge advocate for public breastfeeding, I don't care where I am or who I am with, if DS needs feeding i'll do so.

Like walking around Big W with my shirt pulled down (I never lift my tops up, they always go down under my boob! And i'm usually not that discreet, i'm still learning LoL) or at the markets today!

Sure I get odd looks, but at least it's making breastfeeding seen, whether others like it or not, I don't care, it's natural and it's normal so I will flop'em out whenever I see fit to feed my DS!
:iagree::iagree::iagree:

[westerner]

I don't care where I am or who I am with, if DS needs feeding i'll do so.

Like walking around Big W with my shirt pulled down (I never lift my tops up, they always go down under my boob! And i'm usually not that discreet, i'm still learning LoL) or at the markets today!

Sure I get odd looks, but at least it's making breastfeeding seen, whether others like it or not, I don't care, it's natural and it's normal so I will flop'em out whenever I see fit to feed my DS!

Me too.. ;) (but my DD)

[shed]

I'm a huge advocate for public breastfeeding, I don't care where I am or who I am with, if DS needs feeding i'll do so.

Like walking around Big W with my shirt pulled down (I never lift my tops up, they always go down under my boob! And i'm usually not that discreet, i'm still learning LoL) or at the markets today!



I have breastfed in Big W as well. but I did it sneakily :laughing:

I just saw the ad again tonight, they are floggin it.

Who reckons the mother bear has had her lips done? They look so fake!! :detective:

:p

:laughing:

[reAllytee]

I just saw the ad again tonight, they are floggin it.

Who reckons the mother bear has had her lips done? They look so fake!! :detective:

:p

:laughing:


Yeah i think thats because of all the drama of it being claimed to be unsuitable at one stage so they have obviously won their court battle or whatever & are now flogging it :rolleyes:

Fake lips for sure ... Im also wondering whether she has had lipo !!!!!

As for the furry boobs Amy ... Yes i would say that would be a prob Squeak wasnt into daddy's chest hair so i think the fur would pose an issue.

But then its in a tin right so that would be fine ... All the magical bear boobie juice is in a tin ladies so quick gather round & grab some quick !!!! It will solve all your childs issues !!!

[MilkOnTap]

I have breastfed in Big W as well. but I did it sneakily :laughing:

I just saw the ad again tonight, they are floggin it.

Who reckons the mother bear has had her lips done? They look so fake!!



:laughing:

Ohhh yeah - and see her eyes? She's had so much botox she doesn't even have an expression anymore.

Meh - I bet she got her boobs done too - thats why she stopped feeding at 'about 12 months' :rolleyes: :laughing:

[forbetoel]

:laughing:

Ohhh yeah - and see her eyes? She's had so much botox she doesn't even have an expression anymore.

Meh - I bet she got her boobs done too - thats why she stopped feeding at 'about 12 months' :rolleyes: :laughing:

I was thinking she needs a bloody good wax! Maybe she is a hippy bear???

[shed]

Well I know for a fact that you can't breastfeed if you've had botox!!

Busted, mother bear, we are onto the real reason you weaned. :D

[forbetoel]

Well I know for a fact that you can't breastfeed if you've had botox!!

Busted, mother bear, we are onto the real reason you weaned. :D


:laughing::laughing:..........................:det ective:

[Shanaynay]

Is this ad on youtube or anything by chance because I really want to see it :o

[studyingECS]

I dont get the ad:confused:

What are they trying to say?

[confusd]

:laughing::laughing:
this is the funniest thing ive read all day!!! i like that add:o i think the bear is cute... never really paid much attention to what it was about.

About the public breastfeeding, i wish i could do that!! the one time i fed her in public i got dirty looks....

[the_queen]

I dont get the ad:confused:

What are they trying to say?

They're saying that once you've breastfed for "about 12 months" that you should switch to toddler formula :barf:

There's an international agreement about marketing infant formula, and the wording only extends to "infant formula" so the company gets around it by saying that the bear breastfed for "about 12 months" and then she just casually says she wants to switch to something else, as if that is just the done thing.

There is never a reason to stop a successful breastfeeding relationship to switch to toddler formula. If baby is over 12 months and you don't want to breastfeed anymore, then don't breastfeed anymore. Baby will get his/her nutrients from food, and if necessary a small bottle of full-fat cows milk, or goats milk, or soy/oat/rice milk. Toddler milk is a marketing ploy, intended to sneakily undermine breastfeeding relationships by imprinting their brand onto the brain of vulnerable new mums. Ever noticed how the toddler formula tins look the same as the "from birth" formula tins? It's called brand imprinting. Like how Coke advertises just by having banners, or their logo, in cafe's - no need for any other advertising, just the red colour and the logo. If you see a darkish purple sign with squirly white writing, you immediately think of Cadbury - it's brand imprinting. They bloody imprint their logo and their brand onto your mind so that if you even consider using formula, you remember that you've seen that toddler formula ad and so you're more likely to use their brand of infant formula. They are so ****ing sneaky and underhanded, they're worse than bloody tobacco companies :mad:



















(erm, can you tell I'm a lactivist at all? :p)

[the_queen]

Cows milk is made for baby cows. Human milk is made for baby humans. Cows milk can be modified to be suitable for babies, and cows milk is pretty good for anybody over 12 months old.

Don't be offended Amy :hugs: Having negative emotions surrounding your own formula-feeding experiences is extremely normal and very valid :hugs: The body of a cow makes a liquid which is designed to feed her baby - that's all Mamalicious meant. :hugs: :hugs: Don't feel guilt honey, grieve for the loss of how you hoped it would be, but do not feel guilty :hugs:

[SpecialMumma]

thanks queen :hugs: I just get a little frustrated when I see things like that. If I could breastfeed the boys, I would, but it just cant happen :no:

Actually.. where did my post go? ^^^^:confused:

[shed]

I dont get the ad:confused:

What are they trying to say?

They are trying to say that any "normal breastfeeding mother" who really cares about her toddler will put it on to toddler formula at 12 months to supplement their solids :rolleyes:

the two options appear to be toddler formula which they obviously want you to think is better, and cows milk.

The third option, of continued breastfeeding is obviously not even a consideration! :p

I wish the ABA would make a spoof of it, saying "I think I breastfed him for around 12 months, and after that we wanted to supplement his solids because blah blah blah whatever it says",

and then the mother bear would say... so then I thought "why rush things? and decided to keep breastfeeding!"

and then she would kick the formula tin in the bin and say

"no offence Karicare"

and from the bin the tin would say

"none taken!"

[MummaBear03]

I fail to see how anything packaged can be better than fresh produce (breastmilk) and how they market it to say that. On a side note though, the ABC ad irks me more, saying if you care about your child you will enrol them into an ABC centre, and implying that if you don't, then you are setting them up to fail in school :mad: that one annoys me far more, but they are both inappropriate. Luckily we don't see those ads too often on PayTV.

[squiglet]

I love it when I see another mum bf her baby when I'm out and about with the wiggle.
You know though, in the nearly 11 months that I've been a mum I've only seen 1 or 2 (not including my mums group) mums bf in public.

I also think there should be some sort of normalisation of breast feeding.
I seems to be a secret hidden thing. Wich is very weird.

Also one thing that Realy, Realy Erks me is when I hear someone say "oh formula these days is as good as breast milk"
Good on you formula marketers, you've done your job:thumbsdown::rolleyes:

Oh now I'm:ecomcity:

[abibelsmum]

Hi Shed
I loved the ad idea.:yelclap: