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The Bub Hub is THE website for Australian parents. There is no better place to maximize your return on an advertising investment! The growth of the site has been phenomenal since our national launch on Australia Day 2003 with more than 100,000 viewers a week and 55,000,000 hits each month and continues rising daily.

A unique directory for parents, the Bub Hub is far and away the best online resource for parents and as a result the first place you should consider promoting your products online. Since inception we have constantly developed the site adding new features such as a forum, events calendar, parent jobs, family travel, parent reviews, monthly eNewsletter, online swim school, week-by-week pregnancy email, Kid Grid, and much more! As a result we are now the Portal for Australian parents. See what the press are saying! Let us help you make a mark!

10 good reasons to Advertise with the Bub Hub:

  1. Unmatched search engine performance, Bub Hub supporters profiles often perform better that the listed organisations own Web Site!
  2. Awesome word of mouth support, including maternity hospitals nationwide
  3. 340,000+ visits (Oct 2007 Google Analytics) and 55,000,000+ hits per month
  4. Excellent search engine results for subject categories - eg 'nannies brisbane'!
  5. Excellent promotional activities including all PBC Expos, parenting publications & much more.
  6. Endorsed by Australian College of Midwives (ACMI) and The Playgroup Assoc since March 2004
  7. Cost effective advertising options! (see below)
  8. Constant addition of new features
  9. 80%+ Ad Renewal Rate - an enhanced listing performs 5-15 times better than a listing on its own.
  10. 100% viewer satisfaction

Only those that provide a direct product or service to parents are eligible to advertise with the Bub Hub directly, if you are from an Agency or major wholesaler please contact our agency MediaSmart on 0437 048 055 or email Reanna Szyfer. If in doubt contact Brad Lauder on (07) 3862 4491 or by email.

Please note that listings on the site (including link to web site) are provided free of charge to qualifying businesses. If you would like to request a free listing, please visit our listing application page.


ad options

 

Each listing on the Bub Hub comes with its own profile which includes company name, address (where applicable - including a link to a map of the location), phone number, website link (if available), a list of other store locations and the list of pages on the site that the listing appears on. Listings are free of charge. Please note that if you have more than one location, each will have a separate listing - all listings are FREE. See an example here

All directory pages list Bub Hub supporters (One, Two & Three Stars) at the top of each page, above the alphabetical free listings.

We recommend a mix of short term and long term advertising options and are happy to discuss your needs at any time to help you achieve maximum, cost effective exposure! Please contact us if you have any questions.

Ad Option

         Annually      OR     Quarterly

Three Stars

$800+GST/annum

$250+GST

>Additional Page Ads

$100+GST/annum

$40+GST

Two Stars

$500+GST/annum

$160+GST

One Star

$200+GST/annum

N/A

Feature Space

$750+GST/fortnight

N/A

Hubbub Ad

$375+GST/issue

N/A

Hubbub Article

$600+GST/issue

N/A
 

Three Stars
Denoted by three in front of the listings on ALL pages that the listing appears on! Three Star listings allow additional contact details such as email, additional phone number and/or a fax number to be added to the profile as well as a 2,000 character description of products and services. All details in the profile are indexed within the Bub Hub's internal search engine and external search engines such as Google as a result.

Additionally listings allow the inclusion of one logo and five product shots in the profile (See an example of a three star listing profile here). The 'page ad' (100x150 pixel animated .gif or Flash file) will also appear in the right hand column of a page of your choice. Three Star listings appear at the top of the page in chronological order, so first in best dressed.

Organisations taking this option are also entitled to list special offers on the viewer offers page (conditions apply) and to run competitions in the monthly eNewsletter (for those paying quarterly, you must have advertised for a minimum of two quarters to be eligible to offer a competition) .

Additional Page Ads
Some listings will appear on more than one page. Those that have a listing are entitled to place additional 'page ads' (100x150 pixel animated .gif or Flash file) on the site. This option is only available with Three Star listings. Those supplying their own artwork can update ads at any time, however the Bub Hub can assist to build ads for a one-off fee of $125+GST. Email Brad for more details.

Two Stars
Denoted by two in front of the listings on ALL pages that the listing appears on! Two Star listings allow additional contact details as above as well as a 1,000 character description of products and services. All details in the profile are indexed within the Bub Hub's internal search engine and external search engines such as Google as a result. Additionally listings allow the inclusion of 1 logo and two product shots in the profile (See an example here). Two Star listings appear at the top of the page under Three Star listings in chronological order, so first in best dressed.

Organisations taking this option are also entitled to list special offers on the viewer offers page (conditions apply). See an example here.

One Star
Denoted by a single in front of the listings on ALL pages that the listing appears on! One Star listings allow the inclusion of an email address to be added to the profile as well as a 500 character description of products and services. All details in the profile are indexed within the Bub Hub's internal search engine and external search engines such as Google as a result. This package is only available annually and is great value for money. See an example of a listing profile here.

Feature Space
The Feature Space appears in the menu bar in the top left of EVERY page of the Bub Hub. Providing our smaller businesses with unprecedented exposure to parents, this 242x90 pixel animated .gif or Flash file will link to the web page of your choosing and is ideal for product/season launches, in house competitions etc. This package is booked fortnightly (max 2 per annum) on a first come first served basis and costs $750+GST. While weeks are booked 2 at a time we recommend not running your bookings concurrently.

Hubbub Ad
The Bub Hub sends out an electronic newsletter 'Hubbub' to more than 30,000 people at the start of every month (except January), THE place to highlight a new product or service to parents. Similar to 'Page ads' the 100x150 pixel animated .gif or Flash file will link to a web page of your choice. Hubbub ads appear on all competition and article pages related to that month (some restrictions do apply). This package is monthly, places are limited and the $375+GST payment is required prior to the distribution of the Hubbub. Example here. Deadline dates

Hubbub Article
Hubbub's also contain 3 or more articles for parents every month. Articles are sourced from professional bodies, industry experts, non profit organizations, government bodies etc. Articles are linked to in each Hubbub but are also linked to from the newsletter portal page for the month that they are current. There is a link to the newsletter portal page on every page of the site. Articles cover topics relevant to parents at all stages of the parenting journey. It is possible to pay for the inclusion of an article into a Hubbub however the information within the article MUST be generic. Advertorials are not permitted, an opportunity for promotion is provided at the bottom of the article and by the inclusion of an ad. This is the best way to promote to our viewers. Example here. Deadline dates


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notes

Discounts are available to those businesses operating in regional areas, ACT, Tasmania and the Northern Territory. We are also happy to tailor a package to your needs, please contact brad@bubhub.com.au for more details. All annual advertisers will have preference to retain their ad space at renewal time. If supplying your own artwork is a problem, liaise with our creative team to get the right style of ad working for you (a nominal cost will apply.)

Please note that payment for ads is due prior to ad going live and no later than six weeks from day ordered/reserved. If payment has not been received during this time period, the ad reservation will be removed. The year starts from the date that the ad goes live or six weeks from the day ordered, whichever is first. Invoices are valid for thirty days from day of receipt.


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contact details

If you would like more details of the opportunities available or have any questions relating to supporting The Bub Hub, please contact (all states except NSW), Brad Lauder, Marketing Manager at brad@bubhub.com.au or call on (07) 3862 4491.

If you are based in NSW, please contact Danella Perrins, NSW State Manager at sydney@bubhub.com.au or call on (02) 9011 5284 or 0412 318 317.


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